How to Write SEO Content- 34 Tips for Sure Ranking

How to Write SEO Content- 34 Tips for Sure Ranking

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Tips for article writing for SEO

I forgot how many times I heard “how to write SEO content”. Every time my answer it is just a holy shit. I don’t know “how to create SEO friendly content”. They just laugh. What are you telling, man?

Believe me, it is really true, there is no any science or art of writing SEO content. Actually, you have to write for the visitors. Reflect the visitors’ sympathy in your content. That means; what they want to read and how they want to be helped to take a solid decision. Put attention on these two facts and write over them. Help the visitors to solve their problems. Already, you have written SEO content.

How to Write SEO Content- 34 Fundamentals

In 2013 Google published 3 important algorithm updates: Panda, Penguin and Hummingbird. You can see Google Algorithm Update 2013. The main news of this update is, you have to produce quality and in-depth contents. After releasing it, keyword density or SEO content refers just to rubbish. Help the visitors, ultimately your content will be SEO or search engine friendly because what content the readers like, Google also does so.

It does not mean to avoid SEO in article. It means you have to kill the keyword stuffing, and you should practice the natural keyword density.

Then, how to put SEO practices in content writing? See the following steps.

1. Good Keyword Research

Your content starts with the keyword research. Right keyword can build a huge traffics, while wrong keyword can lose a ton of traffics. Wrong keyword means not to understand the selection process of keywords to rank easily. At the early stage of blogging, you should emphasis on “long tail keywords” and low search volume. Content based on these two criteria comparatively gets ranked in short time and easily. See the examples:

  • how to improve writing skills – 6,600- Low- $1.17
  • how to improve my writing skills – 720-low- $2.37
  • how to improve English writing – 1,600- Low- $1.35
  • how to improve writing skills in English   – 1,000-low- $0.95

You should pick up the 4th keyword phrase as it covers the above two criteria.

2. Write for the Visitors

SEO content does not mean write for SEO/search engines, instead write for the human beings. People are the readers, not search engines. So, focus only on the human beings. Find out the real demand of your visitors. Try to know what the visitors want, track what they like to read, how they get interested, what encourage them, how they want to be engaged etc. Be honest (write what the visitors want) while writing so that the audiences can be satisfied with your articles. Once you have got lots of visitors, you can convert your blog/site as you want. And earning opportunities will be unlimited. While, if you have no visitors, no tricks will be worked.

3. Help to Detect Your Content by the Search Engines

After 2013 & 2014 a revolutionary change has come about in writing SEO content . It is- not only visitors, but also Google does not like SEO-force in the article. They like writing for people to help them in taking right decision to solve their problems. But, optimizing your content with SEO or keywords is also very important to help the search engine robots to identify your content or webpage. Use your selected keywords in your content in natural ways.

4. Natural Keyword Flow

The keyword is essential to find out your copy by search engine, but excessive keyword application known as keyword stuffing is a crime against the visitors. Keyword insertion is an art. But, the imbalance amount of keyword harms the quality. So, kick off the keyword density idea. The proper ratio is natural keyword density. Naturally written or the precise amount of keywords is enough to crawl, grab and display your content perfectly by search engine algorithms. Algorithms are too clever to dig out the right content by mixing and matching the keyword and its synonyms. You can also apply this rule. 1 time in title, 2 times in first paragraph, 2 times in subheading tags, 1 time in the meta description, 2-3 times in link, every image alt text takes 1 time, and several times in the body article. But, never ever push the keywords against the naturalism. See the following article:

How to Maintain Natural/Optimal Keyword Density

5. Highlight the Important Words

Many visitors take a view only on the highlighted sentences and they give more attention on them. Better idea to use bold, italic, highlighter etc. to emphasis the “heartwords” of a blog post.

6. Use LSI Keywords

LSI keywords mean to express your main ideas by using related or synonymous words. Search engines use LSI (Latent Semantic Indexing) to crawl, detect and index the contents.  People search your webpages both by exact keyword and LSI (related keywords or synonyms). So, a good combination with keyword, synonyms and related keywords allows you to get the double visitors. You can use Google Suggest, Uber Suggest and Google Trends to find out the related keywords, synonyms, and current trends.

You cannot imagine how much traffic you will receive on your site by writing LSI terms in your blog post. See the following example:

Your keyword is “How to write a content for web”

Your visitor exposure is 6000 per month for this keyword. You have not employed any LSI keywords. So you will miss extra visitors.

Now see the magic of Latent Semantic Indexing keywords.

“How to write a content for web” can be also expressed by “how to write an article for web”, “how to write a blog post for web”, “how to write a post for web”, “how to write a web content” etc.

If you write these terms also to express your main concept, you will get the extra streams of traffics. How? See the below calculation: suppose

  • 4000 visitors search with “how to write an article for web”
  • 2000 visitors search with “how to write a blog post for web”
  • 5000 visitors search with “how to write a post for web”
  • 3000 visitors search with “how to write a web content”

Just calculate it. Now you have got 14000 excessive visitors because of using Latent Semantic Indexing keywords. Before you got only 6000 visitors and lost 14000 visitors. So, take the extra visitors by using the LSI keywords in your content. Read more about LSI keywords.

7. Rhythm and Grammar Alternatives

Grammatical variations and sentence rhythm are also powerful to read well. Don’t use same grammar patterns throughout the article. Rhythm means you can add preposition, suffix or prefix to the keywords to read and listen them well. Suppose- the keyword is “best hotels Dhaka”. You can use it as “best hotels in Dhaka”.

8. Get Extra Benefits From Long Tail Keywords

To rank an exact or short keyword is sometimes difficult because it has many high competitors. On the other hand, the related keywords, long tail keywords or synonyms are comparatively easy to rank. An exemplified- “gestational diabetes” vs. “how to manage gestational diabetes at home”. Often, long tail keywords have low search volume, yet you can rank them with less efforts. Gradually, this technique helps you to rank your medium and high searching keywords too.

9. Content Words Fact

Past, online professionals used to think, the shortly relevant and simple content would have more traffics than the longer contents. The trend was changed after 2013. Now, the readers want the long, educational, and informative writings because they want to know details so that they can be educated, trained and take a proper decision. So, dive into the depth of a subject, no word counting. Check out the following image how Google emphasizes more on a 2000-word content than a short-word content. A study of Quick Sprout has found out this truth.

How to Write SEO Content
Photo: Quick Sprout

See the above graph. The #1 content has 2416 words and the #10 content has 2032 words. That means Google likes content-rich websites or pages.

10. Use Common Terms

You must select the terms that people type in the search box. That means the keyword must be publicly used, not bring any technical jargon. As exemplified- you used “Avoiding Melanoma”. This words are not familiar to the general public. “Avoiding Melanoma” means the ways to prevent skin cancer. People search it as “skin cancer prevention tips” or “how to prevent skin cancer”. These terms are popular to the readers. So, better outputs you will receive by using the common keywords.

11. Write a Summary at the Beginning

What you are going to write in your article, give a clear concept at the first paragraph. Put the keyword in the title and first sentence. But, don’t break the naturalism. You should not use the LSI unless the 3rd paragraph comes.

12. Relevant Information

All the information you put in your content must be relevant, focus the keyword-topic clarification and useful to the readers. For an instance- the keyword “weight loss recipes”. After searching the weight loss recipes, your readers saw there was no any good information on recipes, rather information is full of weight loss diets or foods. The visitors will be confused and you will lose tons of traffics.

13. Quality Message

Quality message means to add extra value to the contents to help the visitors to solve their problems. They don’t like to hear, you have the best products or services or you earn $5000 per month. They only like to know, how the products or services work out or how you earn lots of money and they expect to see the documents.

14. Captivating

Content must be able to hold the attention of the visitors to read the whole. For this, your content should be compelling, and interesting. For an example- you wrote on “how to earn $10,000 per month by Google AdSense”. You should write it from your experiences. That means, you have to show the process how you earn this amount. This style will compel the audiences to go through the full content until the end.

15. Good Writing

Your content must be free from spelling, grammatical or structural errors. Perfect writing is very important to get more exploration. Any errors in your copy can harm your page in two ways– always your web page may not be seen in the SERP and lose lots of traffics. For an example- the keyword is “natural backlinks”, but you mistakenly wrote “natural baklinks”. As a result, “natural backlinks” will not be shown in the search result pages.

16. Write Unique Content

Unique content is a God gift to rank your page naturally. Unique content always gets maximum traffics. Copyscape is a good software to check the distinctiveness. Write 100% new and fresh content. Fresh content is like fresh veggies, so they are always hot cakes to the customers. Read my another article:

How to Write a Unique Content for a Website

17. Answer Your Audiences

Your prospects may have questions over your services or products. They also often search their answers. Try to give better answer in your content than your competitors, then your products will be sold more. Answering question must be trusted and reliable as it helps to increase incredibility to your products, services, or web pages.

18. Write Clickable Title Tag and Meta Description

A compelling title tag and a meta description are the only things that can increase your CTR more than your competitors. The visitors decides whether they click on your links or not after reading the title and Meta description. So, both of them should be a sales copy, but must be natural and appealing to increase more CTR (click through rate). For an example:

Simple Title: Best WordPress Multipurpose Themes
Clickable Title: 31 Best Selling WordPress Multipurpose Themes

See the following 3 articles to learn how to write effective title, title tag and meta description.

19. Keep Anchor Text Right

Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. All the anchor texts in your content must be simple, natural and short as it is also a great factor to get higher rank. Don’t add link to text forcefully. Google is now smarter to penalty for doing link schemes or manipulations. Some examples of anchor texts are- http//,, ShafiqBlog etc. But, ShafiqBlog will be a good anchor text. Again, link the text that matches the right keyword. Suppose, your anchor texts are “natural backlink techniques”. Remember, whether these words truly linked to “natural backlink techniques” content. Don’t use “click here” or irrelevant anchor text.

20. Use Image Alt Text

Image optimization is another good idea to create a SEO friendly content. Use relevant, unique, snappy and sharp image. Alt text is what the image about. Name the image file with the related keywords or what words you want to rank your image for. Read the below article to learn image optimization to get more traffics:

How to Optimize an Image for Getting Maximum SEO Advantages

21. Focus on Heading Tags

There are 6 type of heading tags. Such as- h1, h2, h3, h4, h5 and h6. H1 means the title of your post. The others are called subheading tags. Your main keywords should be placed into h1. Other related or synonymous terms you can use in subheading tags. Better result you will get if you use headers serially, that means h1, h2, h2, h3, h4 etc. because the higher heading tags get the higher value. Though, headers do not impact directly to rank a page, but it works really great to take your pages into the advanced SEO level. Read the detail of:

How to Use Heading Tags for Getting the Best SEO Outputs

22. Take Help

You can ask for help from a professional SEO writer. He can be a good assistance in the practice of SEO and the search engine ranks. He can help you how to promote and incorporate the content.

These are the main guidelines about how to write SEO content. Quality Content is the first factor of SEO success factors. Already, your quality content writing is finished. Now, work to make your content more SEO friendly.

23. Use Social Media, Forum, Blog etc

To take part in various conversations is a good idea to increase engagement. After getting a constant crowd in your page, now time to get larger engagement. Social media is the best for this. Share your web pages in different social network channels (Facebook, Twitter, LinkedIn, and Google+ etc.), relevant forums, blogs, newsletters etc. Then, begin conversations, give answers, ask questions, respond to the comments etc.  Thus, your content will be a brand.

24. Create Lead Generation for Contents

Lead generation is a great idea to make your articles more SEO friendly. Just not promote yourself in the social networks, you can do lead generation for your contents too. It can be an integration for your posts with the content for offers, webinars and downloadable contents.

25. Keep Abreast of Frequent Posting

To get the best result from your site, you should write content regularly. Social media channels are same to you. Regular posting about the content in social networks generates more conversations, shares, comments etc.

26. Add Extra Value

If your posts have no value for the audiences, they may unfollow you soon. Share posts that give information, educate, give interest and help the users. The value added to the social posts or status helps to blast out the web page popularity.

27. Resource Building

Link building works out well. Even, Google appreciates it! If your contents are informative, added value, educative, and entertaining; you can publish their links in relevant blogs, forums, social media etc. This process ultimately builds strong resources or links in your content.

28. Be Newsworthy

To be newsworthy is an effective way to encourage link building from the outsiders. Newsworthiness stands for offering always various promotions like- new services or products, free products, price off or discount, free giveaways, releasing something different, coming soon something beneficial etc. It also works out well with participating in current topics.

29. Write Inspirational Content

People love to learn from authentic and motivational stories. “It is a novel based on a true story. Who doesn’t feel excited, warm and tingle to read it?” You can describe a few of success events in your contents. You can also arrange an open discussion based on real life experiences that make the readers excited and it will create “natural linkbait”.

30. Encourage Links

People like to support those who also advocate for them. You can display something favorable to the audiences. You can talk for them in different conversions or occasions. You can help them in various problems. All of these encourage them to show their love to your service or products. As a result, you will get links.

31. Use Google+

Google+ is a powerful place for getting more traffics. So, involving more with it helps you to get more sells. You can also use Google Authorship to claim your all pieces of contents. Google Authorship is an SEO tool. It allows to show an automatic author biography link to each post of you. It will also exhibit a piece of your biographical news on the Google+ and a profile picture will be seen at the side of your Google search result.

32. WordPress SEO by Yoast

If you use WordPress platform, you can also install Yoast for taking the right SEO directions for your content. It shows all the onpage SEO criteria signals. If your onpage SEO is okay, it will show you green signal. It also indicates how to recorrect the onpage SEO mistakes. I have given Yoast the responsibility of my content’s onpage optimization.

33. Add Bio Box Plugin

Nowadays, visitors are smarter. They don’t like to read contents written by Green Horses. They expect always copies from the experts. When they see in the biography, the content is written by an SEO expert having experiences 8 years, the visitors think that this content is more valuable and realistic. So, he decides to read it. When they see, the content is written by a non-expert, they just skip the texts. So, add a bio box plugin and clarify your experiences related to the contents. It persuades the audiences to read up to last.  You can add Fancier Author Box.

34. Set Up MozBar

The MozBar is used to create SEO friendly content. It helps to choose the right links for your content. It gives an easy readable interface. This interface provides SEO information from basic to depth about a given page or website. It is a free downloadable tool and perfect for the starters to practice link building strategies.

Guys, today is finished. Just follow the above tips to write your SEO content. Remember, quality content is the heart of SEO. So, write for the visitors, visitors and only for the visitors. Have a successful online profession.

Share how you write your SEO content. It will be helpful to others and I also appreciate your ways of writing.

Web Content Developer, Work with Google Adsense & Amazon Affiliate. Studied MBA (AIS), JnU, Bangladesh.


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