Google Adsense is actually a Google directed program, that provides opportunity for the publishers to insert images, text, advertisement and other media object to the content. All these activities are directly maintained by Google.
When you work online, revenue does matter. And Google Adsense can generate a lot money for the publishers.
Google Adsense offers targeted advertisements to publisher’s content. The Search box of it can be put on Web pages. It can also generate text ads targeted to results searched by the visitors. There is actually a Google algorithm which is designed for interpreting context. It can Interpret in such a way that unusual results get banned and only the most generated ads are delivered.
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Google Adsense has multiple language support. It has some sort of filters which can review the ads using these filters and helps not to display irrelevant content. It also ensures the standards of the ads.
It has also some additional features. It can show video and games designed ads, which enhances the attractivity. The most amazing part of this feature is it can work on both mobile and desktop.
It can preview the revenue result by Google Analytics.
Google Adsense was launched in march 2003. First, It was used by Applied semantics. Then Google adopted it. Then it was used for just content targeting advertising.
First, the idea of running an ad in email service has come up from the head of Paul Buchheit, founder of gmail. In 2009 Google Adsense has added multiple new features. On January 21 ,2014 It has added a tool, by using it, publishers can easily sell their ad.
How does Google Adsense Work
First, the advertiser needs to bid for the keyword. Suppose you want to sell computers. Then, you will need to chose the keyword related to computers. That goes the Advertiser’s work.
After that, algorithm of Google Adsense checks the content of the publishers. It tries to find out the keyword in the content. If it can, then it matches the ad with the content.
Then when the readers of the content click on the ad, the publishers get paid.
That’s how it works.
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