Keyword stuffing is a bad practice of SEO. Sometimes, it refers to black hat SEO. In the past, keyword stuffing was much more popular to the webmasters to manipulate the search engine rank. By the time of 2005, major search engines like Google could be able to identify that keyword stuffing is just a baggage and not useful to the users. It is only done to get more traffics and the favor of search engine rank. Today, this SEO technique is completely considered as an illegal implementation.
What is Actually Keyword Stuffing?
Keyword stuffing means to insert the keywords randomly across the content to manipulate search engine ranking to the intention of getting more traffics. Nowadays, Google takes it as a valueless SEO. He gives the marketers penalization for this.
Present Idea about Keyword Stuffing
The modern search engines or Google is now smart enough to catch up the manipulation or over optimization of keywords. At the early stage of online earning, the webmasters became much benefited by keyword stuffing. That time Google was not so clever to identify some web spams like keyword stuffing. So, the marketers could be able to reap out the advantages for a while though they did not get any benefits for a longer period of time because this manipulation strategy bored the visitors. Now, the search engines are careful enough whether your web pages give boredom to the visitors. If he finds you are using rough SEO tactics, he surely penalizes you either temporary or permanently. So, better idea to work in the hope of rendering a long time service to the visitors. Of course, nowadays there are also some other webmasters (either newbies for lack of knowledge or experts for experiment) who apply spamdexing.
What Google Says on Keyword Stuffing?
According to Google, “Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.”
What Matt Cutts Says on Keyword Stuffing?
Matt Cutts also emphasizes on writing natural copy. He says that right keyword placement is happened when you follow the natural writing style, and users also like it most.
Matt Cutts mainly says, “We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and a great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.”
So, dear online publishers, forget the keyword stuffing. Consider the necessary, and reasonable keywords with right placement. You can insert LSI keywords since this strategy makes your content outstanding and also helps to get several times of visitors. Read:
How to Do Keyword Stuffing
Although keyword stuffing was operated hugely in the past, nowadays a handsome number of webmasters use this black hat SEO. They usually do the keyword stuffing in the following ways:
1. Irrelevant Keywords
You have to use all your keywords relevantly so that they can clearly focus on only one topic. Suppose, your main keyword is “diabetes diet”. You can write it relevantly with many keywords like food, foodstuffs, food selection, menu etc. But, you make keyword stuffing with sex, love, penis, etc. to get more visitors against these keywords also. The big disadvantage of it is: there is no relevance between sex and diabetes diet. So, you must be fined by Google because you douse the visitors with this worse habit.
2. Keyword Stuffing
It means adding your keyword more and more times to the various parts of the contents like title, title tag, meta description, meta keywords and body text. For this reason, today Google does not count many meta tags. You can write your keyword in every tag of your article, but not in unnatural ways. Never and never go against the natural flow of writing. Adding keyword as user friendly or perfectly is an art. So, you have to master it. Take a view on the following post:
3. Invisible Texts
Many webmasters make the keywords invisible by coloring them with the text’s background color. That means the color of unnecessary keywords and background is same. So, the users cannot see the excessive keywords, but now Google can see them. For this, you will be punished by Google.
4. Hidden Links and Text
Keyword stuffing may be done by hiding your texts and links by the use of HTML sections and putting the keywords behind the images so that the keyword stuffs become invisible to the users. Input type=”hidden” this command is mostly used in HTML to hide the inappropriate keywords.
5. Duplicate Tags
Duplicating tagging means to use one single title tag or meta description for different contents or pages over your site. It may take huge demurrages from you because Google has a modern featured webmaster tool to detect the duplicate tags.
There are also many other techniques of keyword stuffing. Google tells keyword stuffing as Randomly Repeated Keywords. So, I always suggest writing solid contents that will sound well both with reading and listening. And, the readers won’t be disinterested until finishing up your posts.
My Advice: Always write for the visitors in natural ways. Use related words or synonyms (Latent Semantic Indexing) of the main keyword to enhance the content’s topic. Make your content interesting to the users. Ultimately, you have written a masterpiece of post that is not cluttered with keyword stuffing or spam. And, it will help you to receive double traffics and easy search engine ranking.